MARCIE ALLEN
Marcie Allen

Marcie Allen

PRESIDENT
MARCIE@MACPRESENTS.COM

Marcie Allen is President of sponsorship and fulfillment agency MAC Presents. Allen leverages her fifteen years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists. Emerging as a leader in the world of music sponsorship, Allen was the first ever recipient of the Billboard Magazine Concert Marketing and Promotion Award, for her work on Jeep’s sponsorship of Tim McGraw and Faith Hill’s Soul2Soul Tour in 2007. MAC Presents coordinated sponsorship fulfillment on the 2008 Tim McGraw “Live Your Voice” tour, sponsored by KC Masterpiece and Kingsford Charcoal, and the 2007 and 2008 BlackBerry Presents John Mayer tour, which netted Allen her second straight Billboard nomination.  MAC has booked and produced numerous events across the country, including Vanderbilt’s Rites of Spring and Homecoming, BlackBerry Storm Launch Event with Foo Fighters, Sports Illustrated Swimsuit Edition Launch Party with John Legend, AT&T private concert at WES with Train, BlackBerry Torch Launch Event with Drake, Brita private concert at Sundance Film Festival with Lady Antebellum, Microsoft Open House with Tiesto, Windows Phone Launch Events with Katy Perry and Maroon 5, and Microsoft SAS with Dave Matthews & Tim Reynolds.  In 2009, MAC was hired to be the entertainment agency representing Kingsford & KC Masterpiece on their 2009 and 2010 sponsorship of the Keith Urban tour, which netted Allen her second Billboard Concert Marketing and Promotion Award.

Prior to starting MAC, Allen owned and operated MAD Booking & Events, which booked and produced numerous festivals. Allen’s shows included Nashville’s Dancin’ in the District, Atlanta’s On The Bricks, Washington’s DC Sessions, and the Memphis Jam. Allen also booked talent for Voodoo Music Festival (1999-2001), which was nominated in 2001 as Pollstar Magazine’s Festival of the Year.

Awards Received:

  • Named to Billboard Magazine’s Woman in Music 2011
  • Finalist, Stevie Awards (best entrepreneur) , 2009, 2010
  • Finalist, Nashville Emerging Leaders Awards, 2009, 2010
  • Finalist, American Business Awards, 2009, 2010
  • Billboard Concert Marketing and Promotion Award, 2007, 2009
  • 40 under 40, Nashville Business Journal, 2009
  • Woman of Influence (entrepreneurial category), Nashville Business Journal, 2008
  • Rising Star, Nashville Business Journal, 2008
  • 40 under 40, Business TN Magazine, 2004
  • Finalist, Talent Buyer of the Year, IEBA (International Entertainment Buyers Association), 2003
  • 30 under 30, Nashville Post Magazine, 2002

Memberships/Associations:

  • NARAS (National Academy of Records Arts & Sciences)
  • Harpeth Hall National Advisory Council
  • Alumnae of Leadership Music (2004)
  • Advisory Board for the Billboard Touring Conference and Awards
  • IEBA (International Entertainment Buyers Association)
  • CMA (Country Music Association)
  • Board of Directors, W.O. Smith School and Co-chair of their annual fundraising event, The Birdhouse Thing

Board of Directors, T.J. Martell Foundation