01/10/12
The International Consumer Electronics Show in Las Vegas, long the go-to event for the tech and mobile industries, is increasingly becoming a magnet for music-based services and media companies.
With many of this year’s announcements expected to focus on thinner tablets, Internet-connected TVs and app-laden automotive dashboards, companies like Pandora, Clear Channel, MOG and CBS Radio’s Last.fm are expected to be featured partners. [READ MORE]
12/09/11
The Mobile Excellence Awards honored industry leaders and rising stars at its annual gala, which took place on Monday, December 5th at a prestigious event in Los Angeles, CA and exclusively covered and filmed by the prestigious Arts & Living Magazine. [READ MORE]
12/06/11
It’s pure coincidence that Marcie Allen’s biggest achievements in music and branding during the past year all happen to involve phones. Between helping Keith Urban and Samsung Infuse host private dinner events with fans on Urban’s summer tour, connecting BlackBerry with the Foo Fighters to host a series of 50-person shows in fans’ garages and pairing Katy Perry and Maroon 5 with Windows Phone 7 for two exclusive launch events, Allen helped mobile marketers put a personal touch on their music messaging in 2011. [READ MORE]
10/31/11
Summer screenings for the USA Network and Target’s Read Across America campaign press event were among the winners of the 2011 BizBash New York Event Style Awards, announced Wednesday at a ceremony following our annual expo at the Jacob K. Javits Convention Center. Here’s a look at the winning work. [READ MORE]
10/31/11
The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York City. [READ MORE]
10/19/11
Keith Urban always tries to be there for fans when they call upon him. So when AT&T and Samsung Mobile found a new way for them to connect, the six-time CMA Awards winner had no hang-ups about the possibilities.
08/30/11
MAC Presents-brokered deals in recent years have included teaming Tim McGraw and Faith Hill and Jeep, John Mayer and BlackBerry, John Legend and E&J Gallo and Lady Antebellum and Brita. Recently, she has brought BlackBerry’s sponsorship to the Foo Fighters Garage Tour and AT&T and Samsung’s endorsement to Keith Urban. [READ MORE]
06/09/11
Keith Urban has inked an integrated sponsorship deal with AT&T and Samsung for his upcoming “Get Closer” 2011 World Tour, it was announced today. [READ MORE]
03/17/11
Next month, the Foo Fighters will be playing songs from “Wasting Light,” the new album they recorded in Dave Grohl’s garage, in the garages of eight lucky fans in eight North American cities as part of a sponsorship with BlackBerry. [READ MORE]
03/03/11
Each year, Vanderbilt University’s Commodore Quake’ homecoming show lineup hopes to attract a diverse audience with a headliner sure to play the party anthems and supporting acts that appeal to the more indie crowd. [READ MORE]
01/27/11
MAC Presents secured Stone Temple Pilots to perform at BlackBerry’s party at CES on January 7 in Las Vegas.
[READ MORE]
12/04/10
See photos from Billboard’s Women in Music event, which featured MAC President Marcie Allen as a 2010 honoree.
12/03/10
MAC President Marcie Allen discusses music and brand integration for MusicianCoaching.com.
12/02/10
Marcie Allen was named one of thirty honorees for the 2010 “Women in Music” feature by Billboard Magazine.
11/07/10
MAC President Marcie Allen spoke at the recent Billboard Touring Conference on the panel “Branding and Sponsorships in Live Events.”
11/01/10
Microsoft and AT&T will launch the new Windows Phone with free concerts featuring Katy Perry in NYC and Maroon 5 in San Francisco.
10/22/10
MAC Presents booked Snoop Dogg, Passion Pit, B.o.B. and Playboy Tre to play Vanderbilt’s annual Commodore Quake Homecoming event.
10/21/10
MAC Presents and President Marcie Allen are finalists for the Stevie Awards for Women in Business in the following categories: Overall Company of the Year and Entrepreneur of the Year.
10/13/10
The partnership between Drake and AT&T/BlackBerry was nominated for this year’s Billboard’s Concert Marketing and Promotion Award, marking a fourth straight nomination for MAC Presents.
10/07/10
Marcie Allen recently spoke at the annual IEBA Conference in Nashville on the panel “Country Music in Corporate America.”