AT&T/Samsung Sponsor rag & bone
02/09/12

AT&T and Samsung Telecommunications America (Samsung Mobile) has inked a sponsorship pact with hot fashion brand rag & bone for the U.S. launch of Samsung’s new device, the Samsung Galaxy Note , which will be available exclusively at AT&T in-store Feb. 19 and for pre-order now. [READ MORE]

CES 2012
01/10/12

The International Consumer Electronics Show in Las Vegas, long the go-to event for the tech and mobile industries, is increasingly becoming a magnet for music-based services and media companies.

With many of this year’s announcements expected to focus on thinner tablets, Internet-connected TVs and app-laden automotive dashboards, companies like Pandora, Clear Channel, MOG and CBS Radio’s Last.fm are expected to be featured partners. [READ MORE]

2011 Mobile Excellence Awards
12/09/11

The Mobile Excellence Awards honored industry leaders and rising stars at its annual gala, which took place on Monday, December 5th at a prestigious event in Los Angeles, CA and exclusively covered and filmed by the prestigious Arts & Living Magazine. [READ MORE]

Women in Music: Marcie Allen
12/06/11

It’s pure coincidence that Marcie Allen’s biggest achievements in music and branding during the past year all happen to involve phones. Between helping Keith Urban and Samsung Infuse host private dinner events with fans on Urban’s summer tour, connecting BlackBerry with the Foo Fighters to host a series of 50-person shows in fans’ garages and pairing Katy Perry and Maroon 5 with Windows Phone 7 for two exclusive launch events, Allen helped mobile marketers put a personal touch on their music messaging in 2011.   [READ MORE]

Billboard Music Sponsorships
10/31/11

The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York City. [READ MORE]

Urban Closer with Samsung & AT&T
10/19/11

Keith Urban always tries to be there for fans when they call upon him.  So when AT&T and Samsung Mobile found a new way for them to connect, the six-time CMA Awards winner had no hang-ups about the possibilities.

[READ MORE]

‘Artists have to work harder for deals’
08/30/11

MAC Presents-brokered deals in recent years have included teaming Tim McGraw and Faith Hill and Jeep, John Mayer and BlackBerry, John Legend and E&J Gallo and Lady Antebellum and Brita. Recently, she has brought BlackBerry’s sponsorship to the Foo Fighters Garage Tour and AT&T and Samsung’s endorsement to Keith Urban.   [READ MORE]