Samsung and AT&T Present Keith Urban’s Get Closer Tour (2011)
AT&T and Samsung sought a program to drive media buzz and consumer impressions around the launch of the Samsung Infuse 4G.
MAC Presents brokered a partnership which included AT&T and Samsung’s presenting sponsorship of Keith Urban’s Get Closer tour and Keith Urban’s endorsement of the Samsung Infuse 4G.
MAC Presents also developed and executed a comprehensive activation plan that included social media, mobile marketing, public relations, outdoor and online advertising, print and television advertising, cobranded truck wraps and on-site activation.
Cobranded activation areas were set up at each tour stop, encouraging fans to appear in a Keith Urban video and pose in a photo with Keith Urban via green screen technology. Fans could then share that experience with friends instantly via email, Facebook or Twitter.
Prior to each show, select guests received a backstage VIP experience with dinner and a Q & A session with Keith Urban.
The program created over 49 million Facebook impressions and delivered over 939 million consumer impressions.