marcie allen


Marcie Allen leverages almost 25 years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed multi-faceted programs on behalf of brands and artists including: Sony, Southwest Airlines, YouTube, Microsoft, Verizon, Urban Outfitters, Hollister, Samsung, Citi, Jeep, Sprite, Forever 21, Capital One, Delta, AT&T and Chance the Rapper, Kelsea Ballerini, Khalid, Foo Fighters, Rolling Stones, Ludacris, Green Day, Leon Bridges, Lady Antebellum, Billy Joel, Tim McGraw, John Legend, Imagine Dragons, John Mayer, and Keith Urban. She is a twelve-time nominee and seven-time winner of Billboard’s “Concert Marketing and Promotion Award” and has been named to Billboard’s “Women in Music” list every year since 2010. Allen was included in Billboard’s “Power 100” list in 2018, “Branding Power Players” list 2016-2018 and named to the first-ever “Hip-Hop Power List” in 2017, honored on the publications “40 Under 40” list in 2013 and has also received Billboard’s “Humanitarian Award.” Variety selected Allen to its 2015 & 2018 “Power of Women: New York Impact List,” representing the most powerful women in entertainment. Prior to starting MAC Presents, Allen owned and operated Nashville/ Atlanta based MAD Booking & Events, which produced more than 100 music festivals across the country including Voodoo Fest in New Orleans and On the Bricks in Atlanta. Allen is currently an adjunct professor at NYU Steinhardt and Clive Davis Music Institute of Recorded Music; sits on the board of directors for The Country Music Association, Harpeth Hall School, serves on the advisory board for Berklee College of Music, Brooklyn Sports & Entertaiment, and Billboard Touring Conference and Awards. Allen recently completed terms with the board of directors for Global Poverty Project and Musicians on Call. She was a member of the 2016 Cannes Lions Entertainment Music jury and served on the 2016 Clio Music jury, was named to Nashville Business Journal’s “Women in Music City” list every year since 2014 and was recognized by Nashville all-girls college preparatory school Harpeth Hall as their Distinguished Alumna of 2017. Allen attended Rhodes College in Memphis, TN and started booking bands for her sorority Tri-Delta. She splits her time between NYC and Nashville where her husband, two step-daughters, and dog Blue reside.